World
• Analysis
Brazil presidential runoff: Bolsonaro backers flood social media as race narrows
Brazil decides a presidential runoff on Sunday with the result described as within the margin of error, and far-right challenger Flavio Bolsonaro's supporters flooding social media with campaign content in the days before the vote.
By Haut Monde Post
• October 22, 2026
• 1 Min Read
A content flood in the world's third-biggest social media market
Supporters of Flavio Bolsonaro are flooding social media with campaign content ahead of Sunday's vote. They are doing so on unusually fertile ground: Brazil has the world's third-biggest usage of Instagram, Facebook and TikTok.
- •TikTok
Critics brand Meta the third party in the runoff
Meta, the parent group of WhatsApp, Instagram and Twitter, has been branded by critics as the third party in the runoff.
A lead narrowed after an acrimonious debate
Most of the latest polls put Flavio Bolsonaro ahead of left-wing incumbent Luiz Inacio Lula da Silva, a lead that narrowed after last weekend's acrimonious debate. The result is described as within the margin of error.
Who is on the ballot Sunday
The 45-year-old Flavio Bolsonaro is the son of a former president whose attempted coup conviction followed his being voted out in 2022. Against him stands the nearly 81-year-old Lula. Brazil votes in the presidential runoff on Sunday, with the outcome within the margin of error.
